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Downtown Storefront

Green Bay, WI


For more than 50 years Haberdasher Limited, a fine clothier of men’s and ladies apparel, has operated in downtown Green Bay. It was important that they convey an image with an attention to detail and customer service in their new store.

When the business fell under new ownership, Performa was asked to fulfill their vision of being a premier destination clothier in the Green Bay area and allow their new environment to support a greater emphasis on their loyal brand.

The setting was designed to evoke a historic urban feel to the space and integrate ultimate flexibility with product display, the space wanted to have a “vibe” and be customer “comfortable”. Their business model is to provide clients with an experience found only in larger metropolitan retail stores, many of whom spend an afternoon with them. The 3500 square foot store includes not only the retail clothing operation but also houses a professional tailoring studio. Attraction and traffic to in the store since Haberdasher’s opening has been fantastic and they are quite proud of their space!