Filter by

Community & Purpose


Creating space to inspire, ignite and empower potential.

Performa’s relationship with Big Brothers Big Sisters of Northeast Wisconsin (BBBSNEW) began with understanding their purpose. As an organization committed to all youth achieving their full potential, the mission of Big Brothers Big Sisters remains clear now more than ever: to create and support one-on-one mentoring relationships that ignite the power and promise of youth. Among the 240 Big Brothers Big Sisters agencies around the country, BBBSNEW supports over 135,000 children and youth. Their impact is felt in many ways. Research shows that children matched through BBBSNEW’s programs are more likely to remain in school, earn a college degree, improve social confidence and avoid risky behavior.

The Challenge

Big Brothers Big Sisters of Northeast Wisconsin (BBBSNEW) has served children in the Greater Green Bay area since 1972, and in 2018 served a record 603 children. In 2019, they recognized they were out of space and faced some additional challenges with an outdated and somewhat institutional feeling facility. They needed a more visible location downtown to help recruit “bigs”, one with better accessibility, both in location and ADA compliance. They also wanted to create a layout that enhanced the interaction and collaboration among staff, created a great first impression and offered an environment that was current, approachable, warm, modern and friendly with a wide-range appeal to children, adults, donors and families.

The Transformational Outcome

Performa assisted BBBSNEW in reimagining what their space could be. After several planning exercises, a new design was developed that created an entirely new welcome experience with a dedicated children’s area and one-on-one rooms for mentoring. A new location was identified and in early 2019, BBBSNEW moved its administrative offices from its longtime home at 1345 W. Mason Street in Green Bay, to the Broadway District of downtown in a renovated former cannery warehouse at 520 N. Broadway St., Suite 220. The renovated facility features a layout that is open, yet adaptable, to foster communication between team members and better serve families and volunteers whether in small or large gatherings. With their new downtown location, the renovated facility provides easy access to the youth they serve and vibrant, open and welcoming experience for the children, families and volunteers that use the space. The renovated facility offers more space, particularly for volunteer recruitment meetings, with plenty of flexibility to grow. It is designed to house its current 11 employees and will accommodate their anticipated growth of six additional employees in the next 10 years.


Performa was honored to help BBBSNEW transform an existing downtown space and renovate it into an environment to better serve youth. Their new space is poised for growth and will help them deliver on their purpose, reflect their evolving model for mentorship, as well as ‘give their purpose the space to thrive’ as they expand their program offerings well into the future.



At Performa, we exist to give purpose the space to thrive and for Curative Connections, we were able to deliver a space reconfigured for a culture of care, independence and gentleness. Click here to view their story or watch below!


Annual Pink Flamingo Classic transforming a 37-year event to an online community fundraising effort

Transformation is nothing new to us here at Performa. And in 2020, seemly overnight, everything has changed and the need to transform is all around us. With this need to change, comes the opportunity to elevate.

Community events, picnics, festivals and the like, have long been staples in Northeast Wisconsin as they are in most communities. When everything “hit” in March, many of these events were instantly forced to change, and unfortunately in a lot of cases, canceled. The need to transform was real.

The Pink Flamingo Classic started in 1984 as a charity softball tournament, has since grown into a staple community event here in Northeast Wisconsin. Founded on three principles of family, fun, and fundraising, the Pink Flamingo Classic Inc., a licensed 501(c)(3), has raised over $1.2 million dollars since its inception for local charities, non-profit organizations, youth groups and families in need. Thousands of people attend the four-day weekend, many traveling hundreds if not thousands of miles to attend. When the pandemic hit, the right thing to do was cancel this year’s event for the first time in its 37 year-long existence. However, organizers made it clear that while the “classic” was canceled, the “cause” was not. The task: transform the event into an online community fundraising effort to raise $37,000 in honor of what would have been the 37th Annual Pink Flamingo Classic.

And transform it did.

The board met, set goals, rallied members, and launched the efforts. A website was scrapped and re-launched in a matter of days. The official fundraising efforts began on May 29th, with exactly 6 weeks given to raise the $37,000. All grassroots. All online and safely in person. All with the goal to give – to each other and to this community.

The result? A transformational outcome. Performa defines a transformational outcome as a result that elevates purpose, produces a solution that is uniquely authentic, and delivers benefits never expected. With the help of this community, Pink Flamingo members and champion businesses like Performa, the Green Bay Packers, Festival Foods, and others we all know and love, the Pink Flamingos were able to raise a record and completely unexpected $108,278 IN JUST SIX WEEKS, nearly tripling the original goal, and more than doubling any one year total that was raised in the past. It’s a truly beautiful example of what a community can do when we come together, for a shared purpose.

Take that, 2020.

Shall We Dance? Dancing for a cause

On Oct 3, 2020, Michael Babbitts, an architect with the Performa team, will be dancing and participating in “Shall We Dance?” a fundraiser for the Sexual Assault Crisis Center of the Fox Cities. The organization has the vision to end sexual violence in the Fox Cities by 2038. They provide services to the community that are two-fold; they provide caring aid to those tragically affected by sexual violence (free of charge), and they help prevent it from happening in the first place by providing safety programming to over 15,000 youth annually. Amazingly, in 12 years this event has grown to raise over $2.3 million to end sexual violence in the Fox Cities, and Performa is proud to support Michael and his involvement in this year’s fundraising efforts!

Shall we Dance is truly a fun event, much like a live/local episode of “Dancing with the Stars.” Community members team with professional dancers to perform a routine, all for the cause of raising money for the SACC. This year the event will be held virtually, with tickets to watch the event selling for $25.

If those of you reading would like to contribute to the cause, click here to check out Michael’s rehearsal video and donate! 


Performa’s Director of Engagement shares thoughts and helpful resources on how to grow engagement through social connection and a sense of community belonging in a recent blog article.
Click the following link read more.



When: October 2020
Where: 1401 Peachtree St NE, Suite 300, Atlanta, GA 30309

Construction is well underway for Performa’s new Atlanta home in Midtown! We’ve landed at Boundary, a trio of redeveloped buildings that offer a unique Peachtree Street setting. Officially opening this fall, the new office space is a true reflection of Performa’s 25 years as a purpose-driven brand. It will provide a vital home for current team members, allow us to better serve clients, as well as support our growth in the Atlanta and surrounding markets. Stay connected at as we await our open house next spring!

Leave a Reply

Your email address will not be published. Required fields are marked *